The Nagai Hachioji Campusgave a presentation on smart drinking

On Thursday, July 25, 2024, a seminar by Teikyo University Faculty of Economics Department of Economics Senior Assistant Professor Nagai Lisa visited the Dentsu Digital Shiodome Office (Minato-ku, Tokyo) and gave a presentation on Smart Drinking (Sumadori) ^*1 to representatives from Asahi Breweries, Ltd., Sumadori Inc., and Dentsu Digital Inc. This was part of the "Shibuya Smart Drinking Project" ^*2 university collaboration, and was set up as a place for seminar students to present their plans on the theme of "Doing XX with Sumadori" in order to "promote understanding of smart drinking for Generation Z and to make new ways of enjoying alcohol their own and spread it."
On the day, the students presented various ideas for spreading Sumadori, such as film festivals, outdoor festivals, Shibuya camping, special exhibitions, and distribution at hot spring facilities, using creative methods such as LINE conversations and videos. Some groups even deepened friendships with students from other universities at the networking event and worked on projects together. The judges gave each group feedback such as, "They made good use of the networking event. Their initiative, such as the groundwork they did beforehand, was excellent," "It was a presentation that captured the blind spots of business," "Their presentation skills were very high overall," and "They captured the perspective of the SDGs." As a result of the judging, the group that proposed a special exhibition won the grand prize and was granted the right to implement it with a partner company. As a result, the group in question plans to hold a special exhibition to promote understanding of Sumadori within this fiscal year. In addition, other groups that gave excellent presentations will also be invited to speak at SOCIAL INNOVATION WEEK SHIBUYA2024 (SIW2024), one of Japan's largest urban festivals, which will be held in Shibuya from Friday, October 18th to Sunday, November 10th, 2024.
In addition to the Shibuya Smart Drinking Project, Nagai's seminar is also involved in student-led activities that contribute to the achievement of the SDGs, including TFT (TABLE FOR TWO) ^*3, and was able to make use of the experience gained from various SDG-related activities in this presentation.

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• *1 The Asahi Group advocates diversity in drinking styles as part of its efforts to achieve SDG 3, "Ensure good health and well-being for all." This is the freedom to choose the right alcoholic or non-alcoholic drink to suit your constitution, mood, and the occasion.
• *2 A joint project between Sumadori Inc. and Future Design Shibuya, a general incorporated association. The project aims to foster a healthy drinking culture through seminars on responsible drinking and disseminating information on responsible drinking in response to alcohol-related issues such as street drinking, which is a problem in Shibuya Ward, and to contribute to creating a safe, secure and clean city.
• *3An initiative by the international NPO TABLE FOR TWO International, which aims to simultaneously alleviate obesity in developed countries and hunger in developing countries. For each TFT healthy menu item purchased, 20 yen will be donated to the cost of school lunches for children in developing countries. The name stands for "a table for two."

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