Hachioji CampusConducted an overseas internship to propose marketing strategies for Earth Pharmaceutical products in the Vietnamese market

From Sunday, August 18th to Saturday, August 24th, 2024, students from Teikyo University and Kinki University participated in an overseas internship in Vietnam as part of a joint career education program, working on issues such as market development for Earth Chemical Co., Ltd.'s product "Mondamin." In addition, to conclude the internship, on Monday, September 2nd, 2024, students from both universities visited Earth Chemical's headquarters after returning home and gave a presentation on their marketing strategy in Vietnam to President and CEO Katsunori Kawabata.
During the internship, a total of 20 students, including 6 students from our university and 14 students from Kinki University, were mixed and formed into 5 groups, and in cooperation with students from the local Ho Chi Minh City University of Foreign Languages and Information Technology City, they conducted market inspections and questionnaire surveys in Ho Chi Minh City, taking on the mission of expanding Mondamin's share in Vietnam and developing the market. At the local shopping mall, they proactively spoke to customers at the mall, cooperated with Vietnamese students in interviews, and considered the matter as a team, which required initiative, enthusiasm, and cooperation.
After returning to Japan, the students gave a presentation to Earth Chemical Co., Ltd. President and CEO Katsuyoshi Kawabata on the marketing strategies they had devised for Vietnam, summarizing the internship. The participating students received feedback from President Kawabata, and some appeared to have renewed their determination to make use of this experience in their future student life. Our university will continue to provide a place for "Practical learning" as stated in Educational Guidelines.

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