The fact that I was able to spare no time andgive my all has proved to be a valuable asset.

Since its founding in 1946, Yamada Body Industry Co., Ltd. has been manufacturing truck bodies, mainly loading platforms, and is involved in all stages from development to sales. Amid economic crises such as the oil crisis, the collapse of the bubble economy, and the Lehman Shock, the number of competitors in the industry has fallen to less than half of what it was at its peak. However, Yamada Body Industry has survived thanks to its high level of technology and adaptability, and continues to operate without debt while actively investing in equipment.

Current president Yamada Kazunori had made up his mind to take over the company from his father even before entering university. At university he acquired the knowledge and skills required in the manufacturing industry, and after graduating he worked for one of the company's clients to hone his business acumen. Then, at the age of 30, he became the third-generation president. The company currently has about 300 employees. They manufacture about 700 custom-made truck bodies per year. Although he is in a position to take command alone, Yamada's stance is the exact opposite. He listens to the voices around him and values human relationships above all else. We got a glimpse of this senior colleague who is gentle with everyone.